Posts

Why is this still Taboo?

  Why is this still Taboo? Today I would like to share something really important, For any marketing agency to achieve your marketing goals you need to invest your time with them than money, you need to explain your pain point, your problem statement, what are your expectations and what is that you want to achieve for your business only then the agency will be able to help you achieve your goals along with walking through in thick and thin. In a recent conversation with a friend of mine we had a remarkable debate on inhouse team vs marketing agency and she has stated the obvious reasons like, I can sit with my team and explain them my perspective about creatives, they will have a fear of job, they are more inclined to meet our targets as an employee, I can spend time with them in making them understand what we need and all… so I asked her only one question why do you think you cannot do all this with an agency? She replied saying will the agency be ready doing all this with us?...

The First Hit

Do you really think by creating a world class content and posting it on Instagram your business will grow? Will it achieve its marketing goals? Will it increase your revenue? Will it really reach that one new customer that you have been looking for quite some time now?  Well the answer is no and who am I to say this? I am Renuka Munimanikyam founder and CEO of DME Digital Made Easy, a digital Marketing, PR & Media agency. I have 8 years and counting experience in the digital marketing industry. My forte is that I study this subject even today and I love doing it. You can definitely call me an industry expert as I and so many other people certify/ address me like that. So, I am sure now you will try to listen to what I am saying creating that one good reel is really important. That is the first step in grabbing your customers' attention but it's not enough! Only a right marketing strategy and understanding your business needs, marketing objectives and most importantly unders...